Ο κατάλογος με τα 100 ακριβότερα brands για το 2014 έχει ως εξής:
| Κατάταξη 2014 | Κατάταξη 2013 | Σήμα | Αξία σήματος 2014 (εκατ $) | Μεταβολή αξίας 2014 / 13 |
| 1 | 2 | Google | 158,843 | 40% |
| 2 | 1 | Apple | 147,880 | -20% |
| 3 | 3 | IΒΜ | 107,541 | -4% |
| 4 | 7 | Microsoft | 90,185 | 29% |
| 5 | 4 | Mc Donald's | 85,706 | -5% |
| 6 | 5 | Coca cola | 80,683 | 3% |
| 7 | 9 | Visa | 79,197 | 41% |
| 8 | 6 | at&t | 77,883 | 3% |
| 9 | 8 | Marlboro | 67,341 | -3% |
| 10 | 14 | amazon | 64,255 | 41% |
| 11 | 12 | Verizon | 63,460 | 20% |
| 12 | 11 | GE | 56,685 | 2% |
| 13 | 13 | Wells Fargo | 54,262 | 14% |
| 14 | 21 | Tencent | 53,615 | 97% |
| 15 | 10 | China Mobile | 49,899 | -10% |
| 16 | 15 | UPS | 47,738 | 12% |
| 17 | 16 | ICBC | 42,101 | 2% |
| 18 | 20 | MasterCard | 39,497 | 42% |
| 19 | 19 | SAP | 36,390 | 6% |
| 20 | 17 | Vodafon | 36,277 | -9% |
| 21 | 31 | Facebook | 35,740 | 68% |
| 22 | 18 | Walmart | 35,325 | -2% |
| 23 | 26 | Disney | 34,538 | 44% |
| 24 | 28 | American Express | 34,430 | 46% |
| 25 | 33 | Baidu | 29,768 | 46% |
| Κατάταξη 2014 | Κατάταξη 2013 | Σήμα | Αξία σήματος 2014 (εκατ $) | Μεταβολή αξίας 2014 / 13 |
| 26 | 23 | Toyota | 29,598 | 21% |
| 27 | 27 | Deutsche Telekom | 28,756 | 20% |
| 28 | 25 | HSBC | 27,051 | 13% |
| 29 | 30 | Samsung | 25,892 | 21% |
| 30 | 29 | Louis Vuitton | 25,873 | 14% |
| 31 | 44 | Starbucks | 25,779 | 44% |
| 32 | 24 | BMW | 25,730 | 7% |
| 33 | 22 | China Construction Bank | 25,008 | -7% |
| 34 | 56 | Nike | 24,579 | 55% |
| 35 | 34 | Budweiser | 24,424 | 20% |
| 36 | 42 | L'Oreal | 23,356 | 30% |
| 37 | 35 | Zara | 23,140 | 15% |
| 38 | 38 | RBC | 22,620 | 13% |
| 39 | 32 | Pampers | 22,598 | 10% |
| 40 | 41 | The home Depot | 22,165 | 20% |
| 41 | 40 | Hermes | 21,844 | 14% |
| 42 | 43 | Mercedes-Benz | 21,535 | 20% |
| 43 | 51 | Subway | 21,020 | 26% |
| 44 | 48 | Com'wealth Bank of Australia | 21,001 | 18% |
| 45 | 36 | Oracle | 20,913 | 4% |
| 46 | 66 | Movistar | 20,809 | 56% |
| 47 | 46 | TD | 19,950 | 12% |
| 48 | 39 | ExxonMobil | 19,745 | 3% |
| 49 | 54 | HP | 19,469 | 19% |
| 50 | 74 | Ikea | 19,367 | 61% |
| Κατάταξη 2014 | Κατάταξη 2013 | Σήμα | Αξία σήματος 2014 (εκατ $) | Μεταβολή αξίας 2014 / 13 |
| 51 | 52 | ANZ | 19,072 | 15% |
| 52 | 45 | Gillette | 19,025 | 7% |
| 53 | 49 | Shell | 19,005 | 8% |
| 54 | 37 | Agricultural Bank of China | 18,235 | -9% |
| 55 | 53 | Accenture | 18,105 | 10% |
| 56 | 50 | Colgate | 17,668 | 2% |
| 57 | 64 | Citi | 17,341 | 30% |
| 58 | 62 | FedEx | 17,002 | 24% |
| 59 | 72 | Siemens | 16,8 | 36% |
| 60 | 68 | Gucci | 16,131 | 27% |
| 61 | 47 | eBay | 15,587 | -12% |
| 62 | 60 | Orange | 15,58 | 13% |
| 63 | 69 | H&M | 15,557 | 22% |
| 64 | 94 | BT | 15,367 | 61% |
| 65 | 63 | US Bank | 14,926 | 9% |
| 66 | 55 | Tesco | 14,842 | -9% |
| 67 | 67 | Sinopec | 14,269 | 9% |
| 68 | 58 | Bank of China | 14,177 | -0,4% |
| 69 | 92 | Yahoo! | 14,174 | 44% |
| 70 | 71 | Honda | 14,085 | 14% |
| 71 | new | Twitter | 13,837 | new |
| 72 | 77 | Cisco | 13,71 | 16% |
| 73 | 98 | DHL | 13,687 | 53% |
| 74 | 78 | BP | 12,871 | 12% |
| 75 | 70 | Sberbank | 12,637 | -0,1% |
| Κατάταξη 2014 | Κατάταξη 2013 | Σήμα | Αξία σήματος 2014 (εκατ $) | Μεταβολή αξίας 2014 / 13 |
| 76 | 65 | Petrochina | 12,413 | -7% |
| 77 | 84 | Ping An | 12,409 | 18% |
| 78 | new | Linkedln | 12,407 | new |
| 79 | 93 | JPMorgan | 12,356 | 28% |
| 80 | 82 | MTS | 12,175 | 14% |
| 81 | 57 | China Life | 12,026 | -21% |
| 82 | 80 | Woolworths | 11,953 | 8% |
| 83 | 91 | KFC | 11,91 | 20% |
| 84 | new | Ford | 11,812 | 56% |
| 85 | 88 | Westpac | 11,743 | 17% |
| 86 | 61 | Intel | 11,667 | -15% |
| 87 | 81 | Chase | 11,663 | 8% |
| 88 | 75 | Pepsi | 11,476 | -5% |
| 89 | 85 | Scotiabank | 11,351 | 9% |
| 90 | 86 | Nissan | 11,104 | 9% |
| 91 | 96 | Santander | 11,06 | 20% |
| 92 | 83 | Red Bull | 10,873 | 3% |
| 93 | 79 | MTN | 10,221 | -11% |
| 94 | new | Bank of America | 10,149 | new |
| 95 | 90 | NTT DoCoMo | 10,041 | 0,1% |
| 96 | 95 | Prada | 9,985 | 6% |
| 97 | new | PayPal | 9,833 | new |
| 98 | new | ING Bank | 9,771 | 29% |
| 99 | new | UBS | 9,683 | 30% |
| 100 | 99 | Aldi | 9,584 | 8% |
